False advertising
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 Listerine advertisement, 1932. The FTC found that the claim of these advertisements, reduced likelihood of catching cold, was false. |
False advertising or deceptive advertising is the use of false or misleading statements in advertising. As advertising has the potential to persuade people into commercial transactions that they might otherwise avoid, many governments around the world use regulations to control false, deceptive or misleading advertising. "Truth" refers to essentially the same concept, that customers have the right to know what they are buying, and that all necessary information should be on the label.
- See also: Wikipedia
- Related: Consumer Protection
| ftc.gov - Advertising FAQ for small businesses ftc.gov - Advertising FAQ for small businesses business.ftc.gov/.../ - Web |
| alphaila.com - Fast Food: Ads vs. Reality alphaila.com - Fast Food: Ads vs. Reality www.alphaila.com/.../ - Web |
| OECD Consumer Policy Toolkit Report OECD Consumer Policy Toolkit Report www.oecd.org/sti/consumer-policy/toolkit - Web |
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| International Consumer Protection and Enforcement ... International Consumer Protection and Enforcement Network (ICPEN) icpen.org - Web |
| Consumers International Consumers International www.consumersinternational.org - Web |
