Mountain Equipment Co-op
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 The MEC store in Ottawa |
Mountain Equipment Co-op (MEC) is a Canadian consumers' cooperative, which sells outdoor recreation gear and clothing to its members exclusively. MEC is notable for its commitment to environmental protection and other causes. As a co-op, MEC sells only to customers who hold a lifetime membership, which is technically a share and can be purchased by anyone for $5. MEC bills itself as Canada's largest supplier of outdoor equipment. Since its founding in Vancouver, British Columbia in 1971, MEC has expanded across Canada and now operates stores in fifteen cities. Once catering to mountaineering/climbers, MEC now targets a lower common denominator. This is evinced by changes in its marketing imagery, which historically focused on high level climbing and alpinist imagery. MEC has over 3.3 million members in Canada and internationally.
- Related: Cooperatives, R.E.I., MEC Paddlefest, MEC Bikefest, MEC Snowfest
| 'Reach' MEC's 2007 Accountability Report 'Reach' MEC's 2007 Accountability Report www.mec.ca/.../content_text.jsp?FOLDER%3C%3Efolder_id=1408474396038945&FOLDER%3C%3EbrowsePath=1408474396038945&bmUID=1266869086678 - Web |
| MEC's ethical sourcing blog MEC's ethical sourcing blog blog.mec.ca - Web |
| The Big Wild blog The Big Wild blog www.thebigwild.org - Web |
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