Trade card

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Trade card, 1730-1742 V&A Museum no. 14435:60

Trade card describes small cards, similar to the visiting cards exchanged in social circles, that businesses would distribute to clients and potential customers. Trade cards first became popular at the beginning of the 17th century in London. These functioned as advertising and also as maps, directing the public to merchants' stores, as no formal street address numbering system existed at the time.

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