Advertising
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 A Coca-Cola advertisement from the 1890s |
Advertising is a form of communication for marketing and used to encourage or persuade an audience (viewers, readers or listeners; sometimes a specific group) to continue or take some new action. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common. The purpose of advertising may also be to reassure employees or shareholders that a company is viable or successful. Advertising messages are usually paid for by sponsors and viewed via various traditional media; including mass media such as newspaper, magazines, television commercial, radio advertisement, outdoor advertising or direct mail; or new media such as blogs, websites or text messages.
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- Related: Ad server, Advertising to children, Bibliography of advertising, Branded content, Classified advertising, Communication design, Conquesting, Coolhunting, Copy testing, Copywriting, Crowd manipulation, Family in advertising, Gender advertisement, Guerrilla marketing, Graphic design, Informative advertising, Local advertising, Market overhang, Meta-advertising, Mobile Marketing, Performance-based advertising, Pseudo-event, Psychological manipulation, Public relations, Reality marketing, Scad (scam ad), Senior media creative, Sex in advertising, Shock advertising, Two Cunts in a Kitchen, Video commerce, Video news release, Viral marketing, Virtual advertising, Visual communication, Web analytics
| Advertising Educational Foundation Advertising Educational Foundation www.aef.com/index.html - Web |
| Ad*Access Ad*Access library.duke.edu/digitalcollections/adaccess/ - Web |
| Emergence of Advertising in America Emergence of Advertising in America library.duke.edu/digitalcollections/eaa/ - Web |
Gallery for «Advertising»
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| AdViews AdViews library.duke.edu/digitalcollections/adviews/ - Web |
| On-Line exhibits On-Line exhibits www.eisnermuseum.org/exhibits/online.shtm - Web |
