Sex in advertising
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 Images of pretty women often appear in ads even without connection to the product being sold. This provocatively clad woman lends "sex appeal" to a 1921 ad for tire valve caps. |
Sex in advertising or sex sells is the use of sexual or erotic imagery (also called "sex appeal") in advertising to draw interest to a particular product, for purpose of sale. A feature of sex in advertising is that the imagery used, such as that of a pretty woman, typically has no connection to the product being advertised. The purpose of the imagery is to attract the attention of the potential customer or user. The type of imagery that may be used is very broad, and would include nudity, cheesecake, and beefcake, even if it is often only suggestively sexual.
| Sexuality in the Mass Media: How to View the Media... Sexuality in the Mass Media: How to View the Media Critically www.soc.ucsb.edu/sexinfo/article/sexuality-in-the-mass-media - Web |
| Sexuality, Contraception, and the Media Sexuality, Contraception, and the Media aappolicy.aappublications.org/.../191 - Web |
| Sexual Messages in Ads & Other Media Sexual Messages in Ads & Other Media medialit.med.sc.edu/sex_in_media.htm - Web |
Gallery for «Sex in advertising»
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| Gallup & Robinson: Sex in Advertising Gallup & Robinson: Sex in Advertising www.gallup-robinson.com/essay1.html - Web |
| The Gender Ads Project The Gender Ads Project www.genderads.com - Web |
