Conspicuous consumption

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The sociologist and economist Thorstein Veblen coined the term “conspicuous consumption”, and was a co-founder of the institutional economics movement.

Conspicuous consumption is the spending of money for and the acquiring of luxury goods and services to publicly display economic power — either the buyer’s income or the buyer’s accumulated wealth. Sociologically, to the conspicuous consumer, such a public display of discretionary economic power is a means either of attaining or of maintaining a given social status. Moreover, invidious consumption, a more specialized sociologic term, denotes the deliberate conspicuous consumption of goods and services intended to provoke the envy of other people, as a means of displaying the buyer’s superior socio-economic status.

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