Generic trademark
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 A sign in a supermarket using "JELL-O" generically |
A generic trademark, also known as a genericized trademark or proprietary eponym, is a trademark or brand name that has become the generic name for, or synonymous with, a general class of product or service, against the usual intentions of the trademark's holder. Using a genericized trademark to refer to the general form of what that trademark represents is a form of metonymy.
- See also: Wikipedia, Wiktionary
- Related: Brand, Brand management, Eponym, Proper adjective, Synecdoche, Trademark dilution
| American Proprietary Eponyms, a project by R. Krau... American Proprietary Eponyms, a project by R. Krause, December 1997 www.searstower.org/rkrause/brands.html - Web |
| Video link on generic brands Video link on generic brands www.videojug.com/.../what-are-descriptive-or-generic-trademarks - Web |
| Visiobrand brand directory Visiobrand brand directory www.visiobrand.com/index.jsp - Web |
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