Psychological pricing
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Psychological pricing or price ending is a marketing practice based on the theory that certain prices have a psychological impact. The retail prices are often expressed as "odd prices": a little less than a round number, e.g. $19.99 or £2.98. The theory is this drives demand greater than would be expected if consumers were perfectly rational. Psychological pricing is one cause of price points.
- Related: Pricing, Price point, Marketing mix, Mental accounting, Microeconomics, Take a penny, leave a penny, Numerical cognition
| The Left-Digit Effect in Price Cognition The Left-Digit Effect in Price Cognition www.sciencedaily.com/releases/2005/06/050607030351.htm - Web |
| Heuristics in Numerical Cognition Heuristics in Numerical Cognition online.wsj.com/article/SB120407749294595441.html - Web |
| 99-cent pricing hooks shoppers 99-cent pricing hooks shoppers www.post-gazette.com/pg/06351/746545-28.stm - Web |
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| Nine-ending Price and Consumer Behavior: An Evalua... Nine-ending Price and Consumer Behavior: An Evaluation in a New Context nicolas.gueguen.free.fr/Articles/J-Applied-Sc2005.pdf - Web |
| Image communicated by the use of 99 endings in adv... Image communicated by the use of 99 endings in advertised prices www.findarticles.com/p/articles/mi_qa3694/is_200112/ai_n9011739 - Web |
| The Effect of $9 Price Endings The Effect of $9 Price Endings www.abacusalliance.com/.../abacus_uk_9$_endings.pdf - Web |
| Get smart for just $9.99 Get smart for just $9.99 www.dangoldstein.com/dsn/archives/2005/03/get_smart_for_j.html - Web |
| The Psychology of Online Pricing' The Psychology of Online Pricing' www.slideshare.net/grahamjones/perfect-pricing/ - Web |
