Store brand
| Advanced search |
- About 6 results found and you can help!
 Wal-Hist, store-brand antihistamine medication from Walgreens |
Store brands are a line of products sold by a retailer under a single marketing identity. They bear a similarity to the concept of House brands, Private label brands (PLBs) in the United States, own brands in the UK, and home brands in Australia and generic brands. But they are distinct in that a store brand is managed solely by the retailer for sale in only a specific chain of store. The retailer will design the manufacturing, packaging and marketing of the goods in order to build on the relationship between the products and the store's customer base. Store-brand goods are generally cheaper than national-brand goods because the retailer can optimize the production to suit consumer demand and reduce advertising costs. Goods sold under a store brand are subject to the same regulatory oversight as goods sold under a national brand.
- See also: Wikipedia, Wiktionary
- Related: Add a related term
| Private Label Manufacturers Association (PLMA) Private Label Manufacturers Association (PLMA) www.plma.com - Web |
| Private Label Manufacturers Association Internatio... Private Label Manufacturers Association International Council www.plmainternational.com - Web |
| PLMA Australia & New Zealand PLMA Australia & New Zealand www.privatelabelmanufacturers.com.au - Web |
Gallery for «Store brand»
Average relevance
| PLnow.com! The First Store Brand Virtual Exhibit PLnow.com! The First Store Brand Virtual Exhibit www.privatelabelnow.com/?lang=1 - Web |
| Progressive Grocer's Store Brands magazine, coveri... Progressive Grocer's Store Brands magazine, covering North American store brands www.pgstorebrands.com - Web |
| Comparison of Costco store brand hams to other ham... Comparison of Costco store brand hams to other hams chowhound.chow.com/topics/610896 - Web |
