Greenwashing
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Greenwashing (a compound word modelled on "whitewash"), or "green sheen", is a form of spin in which green PR or green marketing is deceptively used to promote the perception that an organization's aims and policies are environmentally friendly. Whether it is to increase profits or gain political support, greenwashing may be used to manipulate popular opinion to support otherwise questionable aims.
- See also: Wikipedia, Wikisource
- Related: Astroturfing, Conspicuous conservation, False advertising, Green brands, Green company, Green marketing, Environmentally friendly, Pinkwashing
| Green Business Views Green Business Views greenbusinessviews.com/?p=882 - Web |
| Los Angeles Times Los Angeles Times articles.latimes.com/2009/01/11/business/fi-lew11 - Web |
| Roberts Environmental Center Roberts Environmental Center www.roberts.cmc.edu - Web |
Gallery for «Greenwashing»
Average relevance
| Tools Of Greenwashing: Adverts Tools Of Greenwashing: Adverts thesietch.org/.../ - Web |
| Beware of Greenwashing: Not All Environmental Clai... Beware of Greenwashing: Not All Environmental Claims are Meaningful govpro.com/green/content/gov_imp_68662/index.html - Web |
| Questioning "corporate social responsibility" Questioning "corporate social responsibility" www.southernrailway.com/main.php?page_id=393 - Web |
| Greenwashing in Popular Culture and Art Greenwashing in Popular Culture and Art www.worldchanging.com/archives/007931.html - Web |
| Are You Being Greenwashed? - the reality of Greenw... Are You Being Greenwashed? - the reality of Greenwashing in our society environmentalblogging.org/?p=1130 - Web |
| What is Greenwashing, and Why is it a Problem?" What is Greenwashing, and Why is it a Problem?" www.businessethics.ca/greenwashing/ - Web |
| Footsie 100 Green Winners and Green Washers Survey Footsie 100 Green Winners and Green Washers Survey www.chatsworthcommunications.com/.../PRESSRELEASEFOOTSIE100GreenWinnersandGreenWasherssurvey.pdf - Web |
| DuPont and Greenwash DuPont and Greenwash www.dupontcouncil.org/.../DuPont_Greenwash-%20An%20Examination%2011%2003%2007.pdf - Web |
Low relevance
| Greenwashing and the corporate mind Greenwashing and the corporate mind www.thetripflare.org/.../corporate-greenwashing-example.html - Web |
| Le Greenwashing, arme fatale de communication ou d... Le Greenwashing, arme fatale de communication ou dogme écologique? www.suite101.fr/.../ - Web |
| The 10:10 campaign: Corporate greenwash? The 10:10 campaign: Corporate greenwash? www.corporatewatch.org/?lid=3441 - Web |
